10 Marketing Myths that are true and will help your business grow

by | Jan 27, 2017 | Inbound Marketing, Marketing

10 Marketing Myths that are true and will help your business grow 

If you’ve been in the marketing industry for a good period, you may have come across certain marketing myths.

Ever heard that a cheaper product will always sell better than its competitor? Along with this one, there are many other myths in the industry. Are they true or not?

Today, we look at 10 marketing myths that are true and will help your business grow!

Myth #1 Doing any marketing at all, is better than doing nothing

This, we agree with. There is no form of marketing that will result in zero achievements. Any form of marketing, whether small or big, will at least result in getting your name out there. Of course, the grandeur of the result differs if you apply strategy to it.

If you haven’t made use of marketing in your company, start by writing informative blog posts, and then learn how you can improve your marketing tactics to gain more traction.

Myth #2 Marketing Creates Brands

Those who say that marketing doesn’t create brands and that customer experience creates brands could not be more mistaken. Marketing does create brands.

Here’s an example:
You may have heard of “The Pepsi challenge” where the company orchestrated a blind test challenge to see whether people preferred the taste of Coke or Pepsi. The results showed that most people preferred the taste of Pepsi when blindfolded, but would always opt for the Coke when they could see.

Why is this?

Well, as per the title, because marketing creates brands. For years, Coca-Cola has marketed itself as a brand that evokes happiness, friendships and love; three things that human beings crave. Next time someone tells you that marketing doesn’t create brands, share this information with them!

Myth #3 Marketing Is Strategic

Those who don’t apply strategy to their marketing do not have a close eye on what’s working and what’s not.

Every piece of content that goes out needs to have a strategy in place:
• Who are you targeting?
• What is the and goal?
• How will you reach the end goal and how much will you spend?
• Why are you publishing this piece of content?
• When will this content be published and for how long?

Myth #4 Marketing Drives Sales

The marketing and sales departments tend to butt heads on this one. The marketing department feels that they drive sales and the sales department feel that without them there would be no sales.

The truth is that the marketing department does drive sales, but the sales department closes them. Without marketing, salespeople would not know how to move clients along the purchasing cycle properly. There will be lost sales, angry customers and much more.

The marketing department makes sure that prospects are kept up to date and still feel connected to your company.
Let’s start appreciating the marketers.

Myth #5 With the right training, you can turn non-closers into closers

Yes, it’s true that being a good salesperson requires some natural ability such as the love for people, but what if I told you that with the right training, you can turn non-closers into closers?

Research shows that “Less than half of companies provide post-training reinforcement, but companies with a training retention plan have 31% more sales reps reach quota than the industry average and a 10% higher year-over-year increase in corporate revenue.” (Source)

Perhaps the lack of adequate training is to blame for non-closers?

Myth #6 A subject line is the golden key to the success of an email marketing campaign

This is a myth that is incredibly true, one wonders why it’s contested. Think about it. When you receive an email, what is the first thing you see? That’s right, the subject line.

I know when I have a mailbox full of emails what I do is scan the subject lines to see which ones should get my attention. Boring subject lines don’t get read or get read later. The key to getting your email marketing campaigns read is to start writing catchy subject lines, then worrying about the email content later.

Myth #7 Millennials are impatient

Some people contest to the myth that millennials are impatient, but a 2016 Deloitte survey revealed that not only are millennials impatient, but they demonstrate a lack of loyalty when their needs are neglected. (Source)

What does this mean for you?

You’ve got to bump up your customer service if you want to keep these guys as clients. This means responding to their queries on your content marketing campaigns as soon and efficient as possible.

Myth #8 Blogs are the first point for content marketing

By 2020, it is predicted that most of your customers will be millennials. What are the trends among them?
In a 2016 study, it was found that millennials tend to consume more blogs than their older counterparts. This shows that blogging is beneficial and will become even more important from the year 2020.

Furthermore, once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source) Also, companies that blog have 97% more inbound links. (Source)

This myth is so true, but it needs to be a part of a bigger strategy. A company must write blogs with the right keywords to attract the right audience. They should also use SEO to optimise their ranking in search results.

Myth #9 Visual media boosts campaigns

Some people have said that it doesn’t matter whether you have written or visual content and that it’s not true that visual media boosts your marketing campaigns. This is not true.

We are visual beings, and here’s why:
According to a brain study, people only retain up to 10% of information after three days, but if paired with a relevant image, the retention rate increases to 65%. (Source)
Toss your boring word-only content and add some great visuals to go with it!

Myth #10 Everyone is using social media marketing, so our company needs to as well

The final word on social media marketing is that everyone should use it. It doesn’t matter which industry you’re from, just about everyone has a social media account.

In addition to that, look at these statistics:
1. Online adults aged 18-34 are most likely to follow a brand on social media (95%). (Source)
2. There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day. (Source)
3. 71% of customers who have had a good social media service experience with a brand are likely to recommend it to others. (Source)

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